“Experience as a whole is not something that anyone can be spared”. — Hans-Georg Gadamer Data Driven is a Car Crash? Thinking about -and operating in -an unknowable future is hard. But being data driven sure helps cover that. Data is the ultimate form of competitive advantage. It enables to build accurate models of customer-competitor-market behaviour which can ‘inform’ strategic choices. Data says ‘let there be light!’ and — lo- there is light. Or is there? Humans beings love certainty. We need it to function. Data helps us test experiments that we create on the basis of our interactions with…well…yes……...
Data Apocalypse Later
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